Rooted in Her

Coach Lee, founder of Legal.Lee, LLC, empowers corporate and professional women to reclaim their time and live with intention. Through personalized coaching, she helps women uncover the hidden time in their day, remove barriers to productivity, and build systems that support both their work and personal lives. Her mission is simple: change the game of productivity, one woman at a time.

Holistree, founded by Rakita Lillard-Brown, is a luxury wellness lifestyle brand rooted in the belief that Black women deserve rest, joy, and abundance. Through curated experiences, intentional membership spaces, and wellness-centered products, Holistree provides a sanctuary for women to soften, reconnect with themselves, and step fully into a life that feels nourished and whole.

Founded by Alecia Steed in Omaha, Busy Vegan is redefining fast food by making healthy, plant-based meals accessible and delicious for families on the go. Beyond the kitchen, Busy Vegan educates the community through workshops, youth programs, and faith-based outreach—empowering people to connect diet with wellness. Recently named a 2025 Omaha World-Herald Choice Award winner for Healthy Menu – Food & Dining, Busy Vegan continues to prove that nutritious eating can be simple

Arianna Howell, licensed natural hairstylist and founder of The Haircare Project, is redefining what self-care means for those facing hardship. After experiencing her own struggles with job loss and self-esteem, she turned pain into purpose—creating a nonprofit that provides free haircare products, services, and education to individuals in need. Rooted in faith, community, and compassion, Arianna is helping others rediscover confidence from the inside out.

At Smack Fitness, the focus goes beyond the physical. Founder Simone Mack-Orr believes true transformation starts within—combining movement, mindset, and motivation to help clients feel strong, confident, and supported. Learn more about her story!

In this Rooted in Her feature, we spotlight Samantha Eck, the founder of Firestorm Finance—a bold, faith-driven brand helping women and organizations reclaim confidence in their finances. Through coaching, workshops, and digital tools, Samantha is on a mission to ignite financial clarity and stewardship for lasting impact.

In this Rooted in Her spotlight, we meet joni — the founder of baldflower apothecary, a healing space grounded in intention and natural remedies. From her first herbal blends in 2019 to becoming a trusted source in her community, Joni shares how her journey into herbalism became a mission to help others feel better, breathe deeper, and reconnect with themselves.