Rooted in
Her
Celebrating Women Who Lead with Vision, Heart, and Purpose
This storytelling series honors women-led businesses who are deeply rooted in their mission. Through collaboration, creativity, and community, these women inspire us—and we’re proud to shine a light on their work.
ABOUT THE SERIES
What is “Rooted in Her?
Rooted in Her is more than a feature, it’s a movement grounded in purpose and powered by the women who inspire us daily. This series was created to honor the incredible women we collaborate with, the ones we admire from afar.
These women are innovators, disruptors, and visionaries. They're rooted in intention but unafraid to break the mold. From redefining leadership and reshaping industries to reimagining what meaningful community impact looks like — they are boldly carving out new paths forward.
With fearless creativity and a commitment to doing things differently, these changemakers remind us that progress doesn't always follow tradition — sometimes, it starts with planting new roots.
Meet the Women Redefining How Things Get Done
Meet the women who are reshaping the future by doing things their way and showing others that new roots can grow anywhere.
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Busy Vegan
Alecia Steed
Meet Alecia, the visionary behind Busy Vegan — a wellness-centered food entrepreneur dedicated to making healthy living accessible for families on the go. Alecia crafts nourishing, flavorful vegan meals that fit real life. Her work is more than food — it’s community care, health education.
There is no greater agony than bearing an untold story inside you.
Maya Angelou
HOW TO GET INVOLVED
Want to Be Featured?
Are you a woman-led brand doing meaningful work?
Do you know a business owner who deserves recognition?
We’d love to hear from you.
Fill out the Q&A spotlight form to be considered for a future feature.
Eligibility Criteria
To be featured in Rooted in Her, nominees must:
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Be woman-led (founder, CEO, or community leader)
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Lead a mission-driven business or nonprofit that uplifts others through creativity, community, or impact
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Have an active and verifiable presence — a website or public social media page showing ongoing work
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Be established for at least 6 months
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Demonstrate clear impact through programs, partnerships, or stories of change
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Be willing to complete the spotlight Q&A, provide a photo, and approve the final post
Priority is given to diverse voices, grassroots leaders, and women making bold moves with limited exposure.